The Australian Association for Environmental Education (AAEE) Queensland is the state chapter of the parent AAEE body. Historically, the information regarding the state chapter could be found on the main AAEE website. The state chapter had previously experimented with the use of a blog to enhance the chapter engagement and had a reasonable social media presence, but the Management Committee decided that a stand-alone website would assist the state chapter with engagement and member recruitment. I was employed to design a simple website that could be easily maintained by those members of the Management Committee with some WordPress website experience.
The first step was that I negotiated a special free community (free for NFP organisations) hosting package with Web Hosts Australia and organised the domain name registration.
The new website uses the WordPress Content Management System (CMS) together with the WP Avada theme which allows for allows for a professional look that can compete with high-end web development. It consists of 9 pages and makes use of a number of features, plugins and widgets to reduce complex text and add functionality. Blog features and social media feeds are employed to add a dynamic feel to the website for regular and special events, and news. I negotiated subscription to a number of regional marketing and promotional media galleries to make the best use of quality images to showcase the state chapter and regional sub-committees.
The AAEE Queensland Management Committee were very happy with the resulting simple website that allowed for convergent media approach with the existing social media streams.